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Co-founder
Fardoe Software

Soadad Farhan

Soadad Farhan is the co-founder and CTO of Fardoe Software.
Fardoe’s flagship product is BlockFrauds, which helps insurers detect fraud using a wide range of cutting edge AI, both proprietary and public, via a low-friction ecosystem. Blockchain is used to enhance detection through compliant intelligence-sharing and a single source of truth for key factors, both of which are key current challenges in this highly regulated sector that handles very sensitive personal data.
The initial focus combines advanced voice modulation analytics, text mining and other AI on local, raw data to create a Digital Speech DNA which helps confirm identity and flag any fraud or fraudster indicators. Combining with other tools such as claims classification gives an initial claim credibility score. BlockFrauds plans further proprietary tools, including text and photo analytics, and can link to third-party tools based on each insurer’s preference.
Before devoting his work fulltime to Fardoe, Soadad served > 30 years shaping and delivering future-proof technology strategy and large-scale digital transformation projects for major finance organisations in the UK, USA and Australia.
Soadad is a former CTO and Head of Innovation at Hiscox and winner of Lloyds of London Best Product Innovation award. Prior to working at Hiscox, he spent 6 years at the Commonwealth Bank of Australia in Sydney as Head of Development and Lead Architect for their Market Risk digital transformation program.
In addition, Soadad helps insurance companies define frameworks for innovation, software products, digital transformation and Cyber insurance technologies.

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