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Head of Product Marketing

  • London & New York
  • Marketing
  • Full-time
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R3 is seeking a seasoned Head of Product Marketing to lead, manage and build up a growing team of product and content marketers. The individual must be a self-starter, comfortable in ‘build mode’ – both adept at launching new technology to new markets and helping to evolve product-market fit and positioning of more mature solutions.

The candidate must also thrive in a fast-paced start up environment that requires resourcefulness, running with projects, superior people skills, strong communication skills and the ability to both adapt quickly and multi-task. Strategic thinking, project management and strong execution skills are required. R3 operates in an ever-evolving space and this global role will need to stay abreast of emerging technology to ensure messaging and positioning are accurate and effective. Experience with marketing software platforms and SDKs in capital markets, fintech and financial services is a big plus.

R3’s Product Marketing team is primarily responsible for developing GTM (go-to-market) and sustaining programs for all new and current product offerings, generating content for use in demand generation campaigns, and equipping sales with enablement tools. The Product Marketing team is a part of the Global Marketing team and works closely with members of the wider Corporate and Regional Marketing teams, as well as Product Development and Sales (direct and channel).  

Primary roles & responsibilities:

  • Work with the Head of Marketing to conceptualize and implement a measurable global product marketing strategy
  • Develop comprehensive industry and product GTM (go-to-market) and integrated marketing programs for all R3 platforms and solutions, including those brought to market jointly with our partners.
  • These GTM programs include ‘story development’, including product positioning, value proposition, benefits, target persona identification, validation with customers and analysts, and competitive intelligence.
  • Chair, plan and lead cross-functional product and industry GTM and sustaining programs
  • Lead and build up an analyst relations program, including a third-party analyst relations firm
  • Lead and develop content marketing, including primary research initiatives, white papers, market insight reports, blogs, infographics, videos, case studies, testimonial videos, landing pages, customer quotes, analyst reports, and third-party review sites.  All content will need to be optimized for SEO.
  • Structure a content strategy and timetable that delivers relevant content to the right personas at different points in the buying process.
  • Work with current Product Marketing coordinator to understand the product and service offerings of key competitors; communicate differentiation in marketing materials and battle cards
  • Stay abreast of market trends to drive topics for content strategies
  • Create sales tools and training materials to support the sales cycle, and create external facing product content like sell-sheets, solution overviews, product videos
  • Deliver market facing presentations and thought leadership with content team for hosted events and webinars

Qualifications

  • Minimum 12 years product marketing experience
  • Strong project management skills are a must in this role
  • Strong interpersonal skills, and proven ability to manage numerous diverse projects
  • Management of all third party vendors, including writers, analyst firms, creative agencies, multimedia specialists and more.
  • Extensive experience project managing, producing, executing and measuring product marketing programs
  • Demonstrate both strong strategic skills and the ability to ‘roll up their sleeves’ to get things done
  • Strong writing and editing skills
  • A collaborative and flexible personality who adapts easily to change
  • Technology or software firm experience
  • Global fintech or financial services experience a big plus

At R3, we encourage a diverse and inclusive workforce. If you don’t meet all of the above criteria, but you think you’d be a great addition to R3, send us your CV. We’re always interested in meeting collaborative people who are excited to work with us.

Apply Now

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