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Product Marketing Manager

  • New York
  • Marketing
  • Full-time
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R3’s Product Marketing Manager is primarily responsible for developing GTM (go-to-market) and sustaining programs for all new and current Corda Business Unit product offerings. This includes chairing of cross-functional meetings, developing presentations to structure meetings, identifying relevant team members across the firm who join working group and own actions, capturing, and sharing meeting notes/follow-ups with participants, as well as project managing a tactical execution plan/workback schedule.
Key day-to-day responsibilities include development and management of sales enablement tools (product decks, fact sheets, landing pages/microsites, demos, videos, trainings), posting to Seismic, leading analyst relations (managing a third-party agency), owning competitive intelligence/battle cards, case studies, testimonials, customer videos, Voice of the Customer programs, product value proposition/message development and much more.
The Product Marketing Manager is a key member of a small Product Marketing team of two. She/he works closely with members of the wider Corporate and Field/Regional Marketing teams, as well as Product Development and Sales (direct and channel).  

Primary Roles and Responsibilities:

  • Work closely with product management/development teams and other cross-functional teams across sales (Devops, solutions engineers, AE’s) to bring multi-party software offerings to market (i.e. identifying the 4 P’s, product, pricing, placement, promotion) and ensure sales is equipped with tools they need to sell
  • Work with the Head of Industry Solutions and Head of Marketing to conceptualize and implement a measurable global product marketing strategy primarily focused on digital assets, digital currencies and digital payments/settlement that aligns to company-wide GTM.
  • Develop comprehensive industry and product GTM (go-to-market) and integrated marketing programs for all Corda Business Unit platforms and software modules, including those brought to market jointly with our partners.
  • These GTM programs include ‘story development’, software product positioning, value proposition, key benefits, target persona identification, user journey, validation with customers and analysts, and competitive intelligence.
  • Help to manage creative agency of record on campaign development, SEO/PPC and sales enablement tools
  • Chair, plan and lead cross-functional product and industry GTM and sustaining programs
  • Lead R3’s analyst relations program, including managing relationships with our third-party analyst relations firm/vendor and leading analyst shops such as Gartner
  • Develop case studies, testimonial videos, landing pages, customer quotes, analyst reports, blogs and third-party review sites, including socialization with key SMEs and production and promotion with corporate marketing team.  All content must be optimized for SEO
  • Work closely with current Product Development team to understand the product and service offerings of key competitors; communicate differentiation in marketing materials and battle cards
  • Create sales tools and training materials to support the sales cycle, and create external facing product content like sell-sheets, solution overviews, product videos. Deliver internal trainings.
  • Work with sales enablement to make sure outputs are adopted, and their use is measured.

Qualifications:

  • Minimum 5-8 years product marketing experience; software platform experience a big plus.
  • Strong project management skills are a must in this role
  • Strong interpersonal skills, and proven ability to manage numerous diverse projects
  • Management of all third-party vendors, including writers, analyst firms, creative agencies, multimedia specialists and more.
  • Strong writing and editing skills
  • A collaborative and flexible personality who adapts easily to change
  • Global fintech or financial services experience a must (can be working in or marketing to that audience) 
  • The individual must be a self-starter, and comfortable in ‘build mode’.  This role requires simplifying complex technology into value propositions that resonate with both business decision makers and technical buyers across the new digital economy.  Strategic thinking, project management and strong execution skills are required. R3 operates in an ever-evolving space and this global role will need to stay abreast of emerging technology to ensure messaging and positioning are accurate and effective. 

All R3 employees in the USA must be fully vaccinated against COVID-19 and submit proof of vaccination prior to their start date, except where exempted by applicable law.

At R3, we encourage a diverse and inclusive workforce. If you don’t meet all of the above criteria, but you think you’d be a great addition to R3, send us your CV. We’re always interested in meeting collaborative people who are excited to work with us.

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