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Product Marketing Manager

  • United States
  • Marketing
  • Full-time
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R3’s Product Marketing team is primarily responsible for developing content for use in demand generation campaigns, equipping sales with enablement tools, as well as developing GTM (go-to-market) and sustaining programs for all new and current product offerings. The Product Marketing team is a part of the Global Marketing team and works closely with members of the wider Corporate and Regional Marketing teams, as well as Product Development and Sales (direct and channel).  
 
In 2021 R3 is not only launching a suite of new offerings, but also moving up stack and developing solutions as a pull towards our flagship blockchain platform. 
 
R3 is seeking a seasoned Product Marketing Manager with Fintech or software experience to join the team. The individual must be a self-starter, comfortable in ‘build mode’, adept at launching complex emerging technology to market and helping to achieve product-market fit of less mature solutions. The candidate must also thrive in a fast-paced start up environment that requires resourcefulness, running with projects, superior people skills, strong communication skills and the ability to both adapt quickly and multi-task. Strategic thinking, project management and strong execution skills are required. R3 operates in an ever-evolving space and this global role will need to stay abreast of emerging technology to ensure messaging and positioning are accurate and effective.

Responsibilities across areas of focus:

  • Work with the Head of Product Marketing to conceptualize and implement global product marketing strategy
  • Develop, measure and execute product marketing, sustaining & GTM plans for a suite of offerings—everything from new products, version releases to SDKs and toolkits
  • Lead and measure marketing initiatives (paid social, PPC, SEO, videos, collateral material, infographics, etc.) in support of product launches and sustaining programs
  • Assess and analyze market share and addressable markets with the wider team
  • Develop message platforms and value propositions for new offerings
  • Work with the current Product Development to conduct detailed competitive, win/loss, and market analysis, institute feedback loop, understand the product and service offerings of key competitors; communicate differentiation in marketing materials, and product battle cards
  • Partner with field marketing to develop integrated campaigns to drive demand
  • Stay abreast of market trends to drive topics for content strategies
  • Create sales tools and training materials to support the sales cycle, and create external facing product content like sell-sheets, solution overviews, product videos
  • Deliver market facing presentations and thought leadership with content team for hosted events and webinars

Qualifications:

  • 8-10 years product marketing experience in Fintech or software
  • Global experience a big plus
  • Strong interpersonal skills, and proven ability to manage numerous diverse projects
  • Extensive experience producing, executing and measuring product marketing programs
  • Strong project management skills
  • Demonstrate both strong strategic skills and the ability to ‘roll up their sleeves’ to get things done
  • Strong writing and editing skills
  • A collaborative and flexible personality who adapts easily to change
  • Technology or software firm experience a big plus 

At R3, we encourage a diverse and inclusive workforce. If you don’t meet all of the above criteria, but you think you’d be a great addition to R3, send us your CV. We’re always interested in meeting collaborative people who are excited to work with us.

Apply Now

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