A Startup’s Guide to Speeding Up the Enterprise Sales Cycle

May 2020

Abstract

Securing enterprise customers in a scalable and repeatable way is now more challenging than ever, as uncertainty grinds sales cycles to a near halt. At R3, the Venture Development team helps start-ups build, launch, and scale their enterprise go-to-market (GTM) efforts–through the COVID-19 crisis and beyond. In this actionable strategy guide, we help startups better understand the sales cycle and provide relevant actions to take that will improve your customer's journey and align your revenue model with their objectives.